The first in Asia and the fifth Legoland in the world (the others are in US, Denmark, Germany and Britain), it will give local and foreign tourists another reason to come to Johor.
The RM750 million, 70-acre theme park is some 20 minutes from the Malaysia-Singapore Second Link and within Medini in Nusajaya, one of five flagship zones of Iskandar Malaysia.
The LegoLand Theam Park is expected to be completed in 2012 – a year ahead of schedule and will feature over 40 types of rides and attractions. It is expected to have 15,000 Lego structures using 2,500 different types of Lego pieces.
One of the main attractions will be a replica of the Petronas Twin Towers of Kuala Lumpur. It would probably be the tallest Lego structure in the world.
While the Lego structures and attractions such as the roller coaster rides will be outdoors, the food and beverage outlets will be housed in air-conditioned buildings.
One of the interesting features will be a 4D theater and a driving school where children can obtain their first driving license, dully recognized by Legoland worldwide.
Beside the theme park proper, there are also purpose built serviced apartments, hotels and other commercial activities that will help tourist, many from overseas putting up accommodation. Tourist coming for visits will be mostly from Malaysia, Indonesia, Singapore and Thailand. The target is between 1.3 million and 1.5 million visitors per year.
LegoLand Iskandar Malaysia is a joint venture between Iskandar Investment Bhd (IIB) and United Kingdom-based Merlin Entertainments (the park’s designer and operator as well as owner of the Legoland theme park brand). Merlin’s shareholders are US private equity firm Blackstone Group, Dubai International Capital and Lego Holding, while state investment agency Khazanah Nasional holds 60 per cent of IIB.
LegoLand Iskandar Malaysia is strategically sited next to the Universal Theme Park in Singapore. With two newly built casinos in Singapore, it is hoped that Legoland will complement the draw of foreign tourist who will be targeting the casinos. It will tout itself to be a family attraction for the region.